Last Updated: January 2026
Chilli Pip Designs (“we”, “us”, or “our”) operates the website chillipip.com.au. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
By using our website and services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our website or services.
1. Information We Collect
1.1 Personal Information You Provide to Us
We collect personal information that you voluntarily provide to us when you:
- Request a quote or consultation for custom furniture
- Place an order for our products
- Subscribe to our newsletter or marketing communications
- Contact us via email, phone, or contact forms
- Visit our showroom in Marrickville, Sydney
- Request fabric samples or catalogues
- Participate in surveys or provide feedback
The personal information we collect may include:
- Contact Information: Name, email address, phone number, postal address
- Order Information: Delivery address, product preferences, measurements, fabric selections
- Payment Information: Billing address, payment method details (processed securely through our payment providers)
- Communication Records: Your inquiries, requests, and our responses
- Marketing Preferences: Your consent to receive marketing materials and communication preferences
1.2 Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device and browsing activity, including:
- IP address and geolocation data
- Browser type and version
- Operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website addresses
- Date and time of visits
1.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our use of cookies, please see our Cookie Policy section below.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Provide Our Services
- Process and fulfill your custom furniture orders
- Provide quotes and consultations
- Arrange delivery and installation of products
- Send fabric samples and catalogues
- Manage warranty claims and after-sales service
- Respond to your inquiries and customer support requests
2.2 To Improve Our Business
- Analyze website usage and customer preferences
- Improve our product offerings and services
- Conduct market research and customer satisfaction surveys
- Optimize our website functionality and user experience
2.3 To Communicate With You
- Send order confirmations, updates, and delivery notifications
- Provide important notices about our services
- Send newsletters, promotional materials, and special offers (with your consent)
- Notify you about new products, designs, and showroom events
2.4 For Legal and Security Purposes
- Comply with legal obligations and respond to legal requests
- Protect our rights, property, and safety, and that of our customers
- Prevent fraud, security breaches, and technical issues
- Enforce our terms and conditions
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific context:
- Contract Performance: Processing is necessary to fulfill our contract with you (e.g., delivering your custom furniture order)
- Consent: You have given us permission to process your information for specific purposes (e.g., sending marketing emails)
- Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention) that do not override your rights
- Legal Obligation: Processing is required to comply with legal requirements
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
4.1 Service Providers
We engage trusted third-party service providers to support our business operations, including:
- Delivery and Logistics: Shipping companies for product delivery
- Payment Processing: Secure payment gateway providers
- Email Marketing: Email service providers (MailPoet) for sending newsletters and promotional communications
- Website Hosting: Web hosting and cloud storage providers
- Analytics: Website analytics services to understand visitor behavior
- Customer Relationship Management: CRM platforms for managing customer interactions
These service providers are contractually obligated to protect your information and may only use it for the specific services they provide to us.
4.2 Legal Requirements
We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, government agencies).
4.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred as part of that transaction.
5. International Data Transfers
Chilli Pip Lounge Designs is based in Australia. If you are accessing our website from outside Australia, particularly from the EEA, please be aware that your information may be transferred to, stored, and processed in Australia.
We ensure that adequate safeguards are in place for international data transfers, including:
- Ensuring our service providers comply with GDPR requirements
- Using Standard Contractual Clauses approved by the European Commission
- Implementing appropriate technical and organizational security measures
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Our typical retention periods are:
- Customer Orders: 7 years (for warranty, accounting, and legal purposes)
- Marketing Communications: Until you unsubscribe or request deletion
- Website Analytics: 26 months
- Customer Inquiries: 3 years
When we no longer need your personal information, we will securely delete or anonymize it.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
7.1 GDPR Rights (EEA Residents)
- Right to Access: Request a copy of the personal information we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal information (“right to be forgotten”)
- Right to Restrict Processing: Request that we limit how we use your information
- Right to Data Portability: Request a copy of your information in a structured, machine-readable format
- Right to Object: Object to our processing of your information for certain purposes
- Right to Withdraw Consent: Withdraw your consent at any time (where processing is based on consent)
- Right to Lodge a Complaint: File a complaint with your local data protection authority
7.2 Australian Privacy Rights
Under the Australian Privacy Principles (APPs), you have the right to access and correct your personal information held by us.
7.3 How to Exercise Your Rights
To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below. We will respond to your request within 30 days.
Note: To protect your privacy and security, we may need to verify your identity before processing your request.
8. Marketing Communications
With your consent, we may send you marketing emails about new products, special offers, showroom events, and design inspiration.
You can opt out of marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Emailing us at [INSERT EMAIL ADDRESS]
- Contacting us using the details below
Please note that even if you opt out of marketing communications, we will still send you essential service-related messages (e.g., order confirmations, delivery updates).
9. Cookie Policy
9.1 What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
9.2 Types of Cookies We Use
Essential Cookies: Required for the website to function properly (e.g., shopping cart, security)
Performance Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
Functionality Cookies: Remember your preferences and settings
Marketing Cookies: Track your visits across websites to show you relevant advertisements
9.3 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies. However, please note that disabling cookies may affect the functionality of our website.
For more information about cookies and how to manage them, visit www.allaboutcookies.org
10. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure payment processing through PCI-DSS compliant providers
- Regular security assessments and updates
- Access controls and authentication procedures
- Secure data storage and backup systems
- Staff training on data protection and privacy
However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
11. Children’s Privacy
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete that information.
12. Third-Party Links
Our website may contain links to third-party websites, services, or social media platforms. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on this page with a new “Last Updated” date
- Sending an email notification (for significant changes)
- Displaying a notice on our website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Chilli Pip Lounge Designs
Address: 135 Victoria Road, Marrickville, Sydney, NSW, Australia
Email: sales@chillipip.com.au
Phone: 1300 797 516
Website: chillipip.com.au
15. Supervisory Authority
If you are located in the EEA and believe we have not addressed your concerns adequately, you have the right to lodge a complaint with your local data protection supervisory authority.
For residents of Australia, you can contact the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Email: enquiries@oaic.gov.au
© 2026 Chilli Pip Designs. All rights reserved.
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